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dc.contributor.author | Mas Manchón, Lluís |
---|---|
dc.contributor.author | Collell, Maria Rosa |
dc.contributor.author | Xifra, Jordi |
dc.date | 2017 |
dc.identifier.citation | Mas L, Colell MR, Xifra J. The Sound of music or the history of Trump and Clinton family singers: music branding as communication strategy in 2016 presidential campaign. Am Behav Sci. 2017;61(6):584-99. DOI: 10.1177/0002764217701214 |
dc.identifier.citation | 0002-7642 |
dc.identifier.citation | http://dx.doi.org/10.1177/0002764217701214 |
dc.identifier.uri | http://hdl.handle.net/10230/32969 |
dc.format | application/pdf |
dc.language.iso | eng |
dc.publisher | SAGE Publications |
dc.relation | Am Behav Sci. 2017;61(6):584-99. DOI: 10.1177/0002764217701214 |
dc.rights | The final, definitive version of this paper has been published in American Behavioral Scientist, 61/6, March/2017 by SAGE Publications Ltd, All rights reserved. © The Authors |
dc.rights | info:eu-repo/semantics/openAccess |
dc.subject | Sound branding |
dc.subject | Music branding |
dc.subject | Political brands |
dc.subject | 2016 U.S. elections |
dc.subject | Brand associations |
dc.subject | Brand personality |
dc.title | The Sound of music or the history of Trump and Clinton family singers: music branding as communication strategy in 2016 presidential campaign |
dc.type | info:eu-repo/semantics/article |
dc.type | info:eu-repo/semantics/acceptedVersion |
dc.description.abstract |