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The Sound of music or the history of Trump and Clinton family singers: music branding as communication strategy in 2016 presidential campaign
Mas Manchón, Lluís; Collell, Maria Rosa; Xifra, Jordi
Sound branding
Music branding
Political brands
2016 U.S. elections
Brand associations
Brand personality
The final, definitive version of this paper has been published in American Behavioral Scientist, 61/6, March/2017 by SAGE Publications Ltd, All rights reserved. © The Authors
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