This qualitative study analyses the public diplomacy (PD) role of the Public Diplomacy Council of Catalonia (DIPLOCAT) and delves into the perceptions that international correspondents have towards this region. The objective of DIPLOCAT is to influence foreign public opinion in relation to Catalonia’s will of self-determination. This study proves that international correspondents who have established prior contact with DIPLOCAT in turn also have a positive perception of Catalonia. The research has also found a correlation between the professional needs of correspondents (information sources and materials) and the PD activities being provided by DIPLOCAT. This fact shows that correspondents’ interests are in line with what DIPLOCAT is strategically offering. These achievements demonstrate that, within the new information age, a small PD structure such as DIPLOCAT is able to achieve remarkable profits in terms of reputation gaining for the territory it represents if the right tools and strategies are used.