This article analyses and compares, in terms of five analytical categories, how three Western news channels (Telecinco, CNN and the BBC) cover a news story about a new Egyptian channel called Maria TV presented by Muslim women wearing the niqab. Although the Western TV channels narrate the same event, they build different representations of reality. The paper concludes with a reflection on how, in focusing on different aspects of the story, the Western TV channels inevitably distort a holistic view of the event.