The configuration of urban projects using ICTs is an essential aspect in the education of the future architect. The student must know the technologies that will facilitate their development and presentation, as well as the needs of the citizen and the expectations of the project. The present article focuses on evaluating both the initial and final intrinsic motivation of the student in the process of incorporating gamified virtual reality systems for visualization and interaction in urban projects. The results reflect a significant increase in student motivation as he / she understands the use and potential of such systems in the visualization and understanding of architectural and urban space.