In recent years, supply chain management has become increasingly important in the industrial sector. Cur-rently, everyone is aware that a good supply chain performance is essential to business success. This project tries to help people willing to know, in a fast way, how the heightened expectations of customers have forced business enterprises to focus attention on their supply chains. These expectations require companies to devel-op supply chain strategies. According to this, a good management of the supply chain helps the company to offer the right product to the right place at the right time. And to do that, brilliant and helpful sources have been consulted, being the basis on which this research has been built. In this project, the research is separated in two parts: The first part is based on theoretical background. We briefly introduce what supply chain management is. Thus, we explain concepts, insights and decisions for the effective management of the supply chain, in order to better understand the second part of the study. The second part refers to a business case. The theory learnt so far is applied to a newly created online super-market. It is about answering key questions about how the company must structure itself. The aim of this second part is to explain the aspects that must be taken into account at the moment of designing the supply chain of the company, and how these influence the development of entrepreneurial activity. Finally, once we have analyzed the whole supply chain, we draw relevant conclusions about what are the best choices depending on specific features of the marketplace.