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Title: | Optimal personalized treatment rules for marketing interventions: A review of methods, a new proposal, and an insurance case study |
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Author: | Guelman, Leo; Guillén, Montserrat; Pérez Marín, Ana María |
Abstract: | |
Subject(s): | -Estadística econòmica -Assegurances -Inferència -Màrqueting -Economic statistics -Insurance -Inference -Marketing |
Rights: | cc-by-nc-nd, (c) Guelman et al., 201x
http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Document type: | Working Paper |
Published by: | Universitat de Barcelona. Riskcenter |
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