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Title: | Effect of price-discount distribution in multi-unit price promotions on consumers' willingness to pay, sales value, and retailers' revenue |
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Author: | Faiçal, Akaichi; Nayga, Rodolfo M.; Gil Roig, José María |
Other authors: | Universitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia |
Abstract: | |
Subject(s): | -Àrees temàtiques de la UPC::Enginyeria agroalimentària::Aspectes econòmics -Consumers' preferences -EXPERIMENTAL AUCTIONS -DECISION-MAKING -PERCEPTIONS -MODEL -ADVERTISEMENTS -SEGMENTATION -INTENTIONS -PRODUCTS -IMPACT -COUPON -Consumidors -- Conducta |
Rights: | Attribution-NonCommercial-NoDerivs 3.0 Spain
http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Document type: | Article - Published version Article |
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