|
Title:
|
Understanding color trends by means of non-monotone utility functions
|
|
Author:
|
Ghaderi, Mohammad; Ruiz Vegas, Francisco Javier; Agell Jané, Núria
|
|
Other authors:
|
Universitat Politècnica de Catalunya. Departament d'Enginyeria de Sistemes, Automàtica i Informàtica Industrial; Universitat Politècnica de Catalunya. GREC - Grup de Recerca en Enginyeria del Coneixement |
|
Abstract:
|
In this paper we explore the possibility of capturing color trends and understanding the rationale behind the popularity of a color. To this end, we propose using a preference disaggregation approach from the field of Multi-Criteria Decision Analysis. The main objective is to identify the criteria aggregation model that underlies the global preference of a color. We introduce a new disaggregation method based on the well-known UTASTAR algorithm able to represent preferences by means of non-monotonic utility functions. The method is applied to a large database of ranked colors, from three different years, based on the information published on the webpage of an international creative community. Non-monotone marginal utility functions from each of the coordinates are obtained for each year. These functions contain the color preference information captured, in an understandable way. |
|
Abstract:
|
Peer Reviewed |
|
Subject(s):
|
-Àrees temàtiques de la UPC::Matemàtiques i estadística::Estadística matemàtica::Mètodes estadístics
-Multiple criteria decision making
-Multi-Criteria Decision Analysis
-Disaggregation preference method
-Non-monotonic utility function
-Color trends
-Decisió multicriteri, Presa de |
|
Rights:
|
|
|
Document type:
|
Article - Submitted version
Conference Object |
|
Share:
|
|
