The unfathomable secret remains: a reverse engineering study of SEO factors on Google's search engine

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RECERCAT Home > Universitat Politècnica de Catalunya > Documents de recerca > View document

To access the full text documents, please follow this link: http://hdl.handle.net/2117/24874

Title:	The unfathomable secret remains: a reverse engineering study of SEO factors on Google's search engine
Author:	Cañabate Carmona, Antonio; Fonseca Casas, Pau; Sabaté i Garriga, Ferran
Other authors:	Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses; Universitat Politècnica de Catalunya. Departament d'Estadística i Investigació Operativa; Universitat Politècnica de Catalunya. GREDIC - Grup de Recerca Economia de la Innovació i del Coneixement; Universitat Politècnica de Catalunya. LIAM - Laboratori de Modelització i Anàlisi de la Informació
Abstract:	The vast majority of users don’t seek results beyond the second page offered by the search engine, so if a site fails to be among the top 20 (second page), it says that this page does not have good SEO and, therefore, is not visible to the user. The overall objective of this project is to conduct a study to discover the factors that determine (or not) the positioning of websites in a search engine.
Abstract:	The vast majority of users don’t seek results beyond the second page offered by the search engine, so if a site fails to be among the top 20 (second page), it says that this page does not have good SEO and, therefore, is not visible to the user. The overall objective of this project is to conduct a study to discover the factors that determine (or not) the positioning of websites in a search engine.
Subject(s):	-Àrees temàtiques de la UPC::Economia i organització d'empreses -Search engines -Cluster analysis -SEO -search engines -reverse enginnering -PCA analysi -Cluster analysis -Cercadors d'Internet -Anàlisi de conglomerats
Rights:	Attribution-NonCommercial-NoDerivs 3.0 Spain http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Document type:	Article - Draft Working Paper
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