To access the full text documents, please follow this link: http://hdl.handle.net/2117/18534
| Title: | Effect of price-discount distribution in multi-unit price promotions on sales value of a new product: evidence from multi-unit auctions. |
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| Author: | Akaichi, Faiçal; Nayga Jr., R.M.; Gil Roig, José María |
| Other authors: | Universitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia |
| Subject(s): | -Àrees temàtiques de la UPC::Enginyeria agroalimentària::Aspectes econòmics -Consumers' preferences--Spain -Productes agrícoles -- Comerç |
| Rights: | Attribution-NonCommercial-NoDerivs 3.0 Spain
http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
| Document type: | Article - Published version Conference Object |
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