This study focus on strategizing in practice from the viewpoint of academic manager's experiences and practices in strategy implementation. The strategy process of an organization creates and implements strategy. Although this process influences the activities of many members of the organization, strategy research has only recently started to become interested in the activities of practitioners and practices in strategizing. Therefore, studying strategizing entails giving more room to explore how different organizational actors engage in institutional strategy process. Specifically in the context of professional organizations, studying strategizing can result event more complex given the popular concepts like resistance to change, staff understanding and subunits goals or control structures and practices. This study analyzes the strategy implementation in three types of universities and explores variations of implementation practices and its outcomes within and across cases, as well as patterns of behaviours in the use of strategic planning by different academic managers.