This paper proposes a bidirectional communication between market brokers and resource managers in Cloud Computing Markets. This communication is implemented by means of an Economically Enhanced Resource Manager (EERM), that supports the negotiation process by deciding which tasks can be allocated or not, and under which economic and technical conditions. The EERM also uses the economic information that collects from market layers to manage the resources accordingly to concrete BLOs. This paper shows several Business Policies and Rules for maximizing the revenue of a Cloud Provider that sells its services and resources in a market. Their validity is demonstrated through several experiments that shown how the application of these rules can have a positive influence in the revenue and minimize the violations of Service-Level Agreements.