The main objective of this research is to contribute to innovation capability understanding. Furthermore, it is mainly focused in the way innovation capability is built and developed. Based on a multiple case study and interviews with managers, who are responsible for the new product development projects, in two innovative technology- based companies (ITBC) in the broadcasting sector, a collection of practices are identified and classified in four dimensions: 1) Innovation strategy, 2) Human capital development, 3) Organizational structure, and 4) Organizational culture. The case analysis revealed that a collection of practices that promote successful results in the new product development projects are critical both to improve and to build innovation capability.