PFC del programa Erasmus EPS

Treball desenvolupat dins el marc del programa 'European Project Semester'.

The “DIGITAL TALKING BOOKS. DAISY CONVERTER” Project is developed by the EPS students in the February-June 2011 period for “Càtedra D`Accessibilitat”, of the University`s Chair. The “Digital Talking Books. DAISY Converter” project has been carried out within the European Project Semester with the help of Càtedra D`Accessibilitat of Universitat Politécnica de Catalunya, Vilanova i la Geltrù. The main purpose of the project is to develop an application that will convert a Text file to a Daisy File and a Daisy File to a MP3 Playlist. This application is correlated with the Marketing and User Research part; and in its essence aims at showing you that without a proper Marketing strategy and without a user profile this application cannot be feasible. Therefore, in this report the emphasis will be on the following presentations: the Marketing analysis with as an end result a clear advertisement campaign advice. Furthermore the User Research includes a profile from the future user of the Daisy Converter. Another topic that will be mentioned in this report is the programming language that was used to develop the application and the design of the interface, which is the link between the product and the user.