To access the full text documents, please follow this link: http://hdl.handle.net/2099.1/11292
dc.contributor | Von Heimendahl, Philipp |
---|---|
dc.contributor | Woerndl, Franz |
dc.contributor | Ruiz Boqué, Sílvia |
dc.contributor.author | Esquius Serra, Marc |
dc.date | 2010-10-19 |
dc.identifier.uri | http://hdl.handle.net/2099.1/11292 |
dc.language.iso | eng |
dc.publisher | Universitat Politècnica de Catalunya |
dc.rights | info:eu-repo/semantics/openAccess |
dc.subject | Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting |
dc.subject | Marketing |
dc.subject | Direct selling |
dc.subject | New product launch strategies |
dc.subject | Marketing |
dc.subject | Màrqueting |
dc.subject | Venda directa |
dc.title | Successful product launch in a direct sales environment from the headquarters point of view |
dc.type | info:eu-repo/semantics/masterThesis |