| dc.contributor |
Universitat de Vic. Facultat d'Empresa i Comunicació |
| dc.contributor |
Universitat de Vic. Grup de Recerca en Traducció Audiovisual, Comunicació i Territori |
| dc.contributor.author |
San Eugenio Vela, Jordi de |
| dc.date |
2013 |
| dc.identifier |
SAN EUGENIO VELA, J., 2013. Place branding: A conceptual and theoretical framework. Boletin de la Asociacion de Geografos Espanoles, (62), pp. 189-211+467-471. |
| dc.identifier |
0212-9426 |
| dc.identifier |
http://hdl.handle.net/10854/2295 |
| dc.identifier.uri |
http://hdl.handle.net/10854/2295 |
| dc.description |
Within the context of rising competition between territories, identity has become the most
important element of recognition, differentiation and commodification in the communicative
process within which cities, regions and countries position themselves. Geographical spaces
thus compete in terms of this identity, which is then subjected to fierce comparison and
competition (Nogué, 1999; Anholt, 2007a). The territorial brand thus entails the reinvention
of places through a process of brand construction (branding) based on the promotion of
the individual and collective identities of geographical spaces; these identities, in turn, are
imbued with the intangible factors associated with their respective territorial identities. |
| dc.format |
application/pdf |
| dc.language |
eng |
| dc.publisher |
Asociación de Geógrafos Españoles |
| dc.rights |
(c) Asociación de Geógrafos Españoles |
| dc.rights |
Tots els drets reservats |
| dc.rights |
info:eu-repo/semantics/openAccess |
| dc.subject |
Imatge de marca |
| dc.subject |
Construcció de marca (Màrqueting) |
| dc.subject |
Paisatge |
| dc.title |
Place branding : a conceptual and theoretical framework |
| dc.type |
info:eu-repo/semantics/article |
| dc.type |
info:eu-repo/publishedVersion |
