2026-04-18T03:04:42Zhttps://recercat.cat/oai/request

oai:recercat.cat:2445/2278132026-04-08T13:29:04Zcom_2072_1057col_2072_478811col_2072_478917

Sufficiency and necessity of influencers for digital collective memory: a study through combined IPMA Casadiego, Rodrigo Arroyo Cañada, Francisco Javier Castañeda-Quirama, Tatiana Sánchez Torres, Javier Alirio Luzardo Briceño, Marianela Memòria col·lectiva Cognició Econometria Xarxes socials Collective memory Cognition Econometrics Social networks Purpose – This study aims to demonstrate the causal effect that content disseminated by influencers has on the formation of collective memories that underlie digital environments. Design/methodology/approach – This work integrated a recent methodological sequence called combined importance-performance map analysis (cIPMA) that suggests articulating the results of PLS-SEM, necessary conditions analysis and IPMA through a graph that consolidates the causal effects of necessity and sufficiency of the variables contemplated in the study. 2026-03-03T11:08:08Z 2026-03-03T11:08:08Z 2026-03-03T11:08:09Z info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion 1746-5664 https://hdl.handle.net/2445/227813 764739 eng Versió postprint del document publicat a: https://doi.org/10.1108/JM2-03-2025-0141 Journal of Modelling in Management, 2025 https://doi.org/10.1108/JM2-03-2025-0141 cc-by-nc (c) Emerald Publishing, 2025 http://creativecommons.org/licenses/by-nc/4.0/ info:eu-repo/semantics/openAccess 1 p. application/pdf Emerald Publishing Articles publicats en revistes (Empresa)