2026-04-17T05:16:29Zhttps://recercat.cat/oai/request

oai:recercat.cat:2445/2222422025-12-04T23:50:18Zcom_2072_1057col_2072_478798col_2072_478916col_2072_478917

00925njm 22002777a 4500 dc Koprivnikar, Helena author Carnicer Pont, Dolors author López Luque, Anna Mar author González Marrón, Adrián author Sæbø, Gunnar author Gallus, Silvano author Possenti, Irene author Lambrou, Angeliki author Papachristou, Efstathios author Pénzes, Melinda author Schoretsaniti, Sotiria author Arteta, Naia author Fernández Muñoz, Esteve author 2025-07-15T08:23:03Z 2025-07-15T08:23:03Z 2025-05-29 2025-07-10T13:39:02Z INTRODUCTION Comprehensive bans on advertising, promotion and sponsorship of tobacco and nicotine products (TAPS) have proven effective in reducing their use. The Joint Action on Tobacco Control 2 (JATC2) aims to identify TAPS gaps in the current European Union (EU) regulations and to provide comprehensive recommendations for updating them. METHODS An online consultation with European TAPS national experts was conducted in 2023. Seventy-seven experts from 27 European countries were contacted and 38 experts from 21 countries participated in the consultation. RESULTS Significant gaps in current TAPS regulations were identified, particularly in entertainment, online media and points of sale. Citizens are not adequately protected from TAPS, the tobacco industry extensively uses loopholes to circumvent regulations. TAPS-related issues currently affect tobacco and particularly non-therapeutic nicotine products, devices, accessories, products imitations and all marketing channels, entertainment, online media and especially, social networks. To address these challenges, regulations should include bans on internet sales and TAPS at points of sale, licensing, decreased retail availability, plain packaging and ban on corporate social responsibility actions, corporate promotion and 'brand stretching'. These measures should be accompanied by effective monitoring and enforcement, dissuasive sanctions, formalized collaboration among countries and international collaboration, civil society involvement, strong public education, and community awareness programs. CONCLUSIONS There is an urgent need to address the current gaps in the EU TAPS regulations through comprehensive and harmonized TAPS bans across all EU countries. Updated regulations must anticipate emerging industry strategies and new products, ensuring continuous adaptation to counteract them effectively. Tabac Protecció del consumidor (Dret comunitari) Indústria tabaquera Tobacco Consumer protection (Law of the European Union) Tobacco industry Recommendations for updating regulations on advertising, promotion and sponsorship of tobacco and nicotine products in the European Union