2026-04-13T18:06:26Zhttps://recercat.cat/oai/request
oai:recercat.cat:2445/1588472025-12-04T20:42:49Zcom_2072_1057col_2072_478822col_2072_478917
RECERCAT author Montes, Felipe author Jaramillo, Ana María author Meisel, Jose D. author Díaz Guilera, Albert author Valdivia, Juan A. author Sarmiento, Olga L. author Zarama, Roberto 2020-05-06T11:14:06Z2020-05-06T11:14:06Z2020-02-282020-05-06T11:14:06Z The explosion of network science has permitted an understanding of how the structure of social networks affects the dynamics of social contagion. In community-based interventions with spill-over effects, identifying influential spreaders may be harnessed to increase the spreading efficiency of social contagion, in terms of time needed to spread all the largest connected component of the network. Several strategies have been proved to be efficient using only data and simulation-based models in specific network topologies without a consensus of an overall result. Hence, the purpose of this paper is to benchmark the spreading efficiency of seeding strategies related to network structural properties and sizes. We simulate spreading processes on empirical and simulated social networks within a wide range of densities, clustering coefficients, and sizes. We also propose three new decentralized seeding strategies that are structurally different from well-known strategies: community hubs, ambassadors, and random hubs. We observe that the efficiency ranking of strategies varies with the network structure. In general, for sparse networks with community structure, decentralized influencers are suitable for increasing the spreading efficiency. By contrast, when the networks are denser, centralized influencers outperform. These results provide a framework for selecting efficient strategies according to different contexts in which social networks emerge. cc-by (c) Montes, Felipe et al., 2020 http://creativecommons.org/licenses/by/3.0/es info:eu-repo/semantics/openAccess Anàlisi de xarxes (Planificació) Algorismes Xarxes socials Network analysis (Planning) Algorithms Social networks Benchmarking seeding strategies for spreading processes in social networks: an interplay between infuencers, topologies and sizes info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion