2026-04-13T13:17:09Zhttps://recercat.cat/oai/request
oai:recercat.cat:2117/4494122025-12-20T14:36:38Zcom_2072_1033col_2072_452951
RECERCAT author Cervera Teruel, Jordi 2025-12-20T14:36:38Z 2025-12-20T14:36:38Z 2025-12 http://hdl.handle.net/2117/449412 In recent years, the phenomenon of reshoring-the return of previously offshored production activities to the home country-has gained growing attention among policymakers, researchers, and business leaders. This thesis explores how manufacturing firms navigate the decision-making and implementation of reshoring initiatives, and how internal and external factors influence these processes. The research draws on a multiple-case study of twelve European manufacturers that relocated production from offshore locations back to their home countries. Through interviews and secondary data, the analysis explores reshoring through its identified stages: decision-making (what drives firms to reshore), implementation (how the decision is executed), and the outcomes of the initiative. The findings show that decisions were broad and combined strategic and capability-based motives. Decision-making processes were often informal and led directly by founders or top managers, and shaped by bounded rationality and behavioral factors, with managerial intuition and experience playing important roles. The implementation emerges as an adaptive and iterative process, proving higher complexity than the decision phase, and requiring a lot of preparation and organizational adaptation. Companies faced challenges such as skill shortages, process ramp-up issues, and coordination with new or reactivated networks. On the contingencies, internal factors-such as communication, culture and leadership-played a decisive role in shaping successful transitions. With this, the thesis contributes to a more realistic understanding of reshoring by highlighting its behavioral and context-dependent nature.Outgoing Open Access Àrees temàtiques de la UPC::Economia i organització d'empreses Engineering economy Managerial economics Industrial organization Reshoring, Manufacturing, Implementation, Decision-making, Supply chain Economia industrial Economia d'empresa Organització industrial Reshoring in action: exploring the decision-making and implementation of reshoring in european manufacturing companies Master thesis