2026-04-13T07:31:56Zhttps://recercat.cat/oai/request

oai:recercat.cat:2072/4885562025-11-07T13:55:59Zcom_2072_98col_2072_378192

Living Local : the impact of quality-of-life and ethnocentrism on consumer responsibility for sustainable consumption and local brands López Belbeze, Ma. Pilar Rialp Criado, Josep Vaziri, Maryam Consumer culture theory Consumer responsibility for sustainable consumption Ethnocentrism Local brand preferences Quality-of-life Regional disparities This study, grounded in consumer culture theory, examines how quality-of-life, consumer responsibility for sustainable consumption, and ethnocentrism influence local brand preference. Moving beyond national wealth metrics, it explores regional disparities in quality-of-life using a representative sample of 2589 Spanish consumers and official quality-of-life indicators. A hierarchical cluster analysis grouped regions by quality-of-life, and structural equation modeling tested the proposed relationships. Results reveal that the effect of consumer responsibility for sustainable consumption on local brand preference varies by regional quality-of-life-factors like safety strengthen local brand preference, while access to broader resources may reduce reliance on local options. Ethnocentrism amplifies local brand preference, particularly in lower-quality-of-life regions where supporting local brands reinforces community identity. These findings underscore the need for localized marketing and policy strategies that not only address consumer preferences at a national level but also consider regional variations in quality-of-life and cultural identity, thereby enabling more effective, context-sensitive interventions. 2025-11-07T13:55:59Z 2025-11-07T13:55:59Z 2025-11-07T13:55:59Z 2025 Article http://hdl.handle.net/2072/488556 Agencia Estatal de Investigación PID2021-124089NB-I00 Sustainable Development ; open access Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades. https://creativecommons.org/licenses/by-nc-nd/4.0/ John Wiley and Sons Ltd ;