2026-04-17T03:04:14Zhttps://recercat.cat/oai/request
oai:recercat.cat:2072/4788932024-12-02T06:12:09Zcom_2072_98col_2072_378192
RECERCAT author Eimermann, Marco author Hochedez, Camille author Kordel, Stefan author Morén Alegret, Ricard author Nijhoff, Karijn author Tomazeiu, Daniel author Torkington, Kate author Weidinger, Tobias 2024 Unidad de excelencia María de Maeztu CEX2019-000940-MThis study focuses on local and regional governments using place-branding strategies to attract intra-EU inward migration for demographic and/or economic purposes. This forms an important aspect of contemporary migration industries, whereby the interlinking of lifestyle, work and economic investment is pivotal. Taking the case of the Emigration Expo event in the Netherlands, it draws on interviews with the organizer and with public sector exhibitors to assess their purposes, roles and strategies when participating in the event. In addition, this paper examines to what extent public sector agents perceive this Expo as a viable physical event, contributing to a lifestyle migration industry. Findings suggest a shift in public sector strategies from attracting residents to recruiting skilled workers or lifestyle entrepreneurs and businesses. Exhibitors that maintain a recurring presence at the Expo over several years can build meaningful relations with each other and with prospective migrant visitors, providing practical information and integrated 'packages' to promote their destination as an attractive place to work and live. This supports the idea that (e)migration expos remain relevant physical sites of an evolving branch of the migration industry, including public-private partnerships involved in place and relocation branding as part of spatial planning strategies beyond growth. open access Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, fins i tot amb finalitats comercials, sempre i quan es reconegui l'autoria de l'obra original. https://creativecommons.org/licenses/by/4.0/ Emigration Expo Lifestyle migration Migration industry Place branding Public sector stakeholders Relocation branding SDG 10 - Reduced Inequalities Assessing roles and strategies of public sector stakeholders in an evolving (lifestyle) migration industry : The case of the Dutch Emigration Expo Article