2026-04-13T03:00:36Zhttps://recercat.cat/oai/requestoai:recercat.cat:2072/3356242024-12-13T10:15:46Zcom_2072_96861com_2072_96858com_2072_96852com_2072_2015col_2072_96864
RECERCAT
author
Rodríguez Ardura, Inma
author
Meseguer Artola, Antoni
0959-3845Rodriguez, I.;Meseguer, A..(2018). "Immersive experiences on m-Facebook, and their affective and behavioural effects". Information Technology and People. ISSN:0959-3845.
http://hdl.handle.net/10609/85665
Purpose ¿ Mobile Facebook (m-Facebook) creates many business opportunities for brands and firms while increasingly drawing interest in scientific literature. However, research is scarce on the immersive
experiences prompted by m-Facebook, and how these experiences facilitate users¿ engagement, their positive attitude towards Facebook and their continued use of it. The paper aims to discuss these issues.
Design/methodology/approach ¿ This paper theoretically and empirically analyses m-Facebook users¿ immersive experiences, along with their affective and behavioural effects.
Findings ¿ The results reveal the important role of imagery, presence and flow in the context of m-Facebook; the interplay between these three immersive phenomena; and the influence the user¿s optimum stimulation level has on them.
Originality/value ¿ The investigation offers a foundation for understanding users¿ immersive experiences on m-Facebook, and informs practitioners who aim to enhance users¿ engagement with, attitude towards, and continued use of m-Facebook content.
eng
<a href="http://creativecommons.org/licenses/by-nc-nd/3.0/es/">http://creativecommons.org/licenses/by-nc-nd/3.0/es/</a>
OSL
Imagery
Presence
Flow
Social networking site
Facebook
SNS
redes sociales
Flujo
Presencia
Immersive experiences on m-Facebook, and their affective and behavioural effects
info:eu-repo/semantics/article