2026-04-17T06:00:45Zhttps://recercat.cat/oai/request

oai:recercat.cat:2072/3356242024-12-13T10:15:46Zcom_2072_96861com_2072_96858com_2072_96852com_2072_2015col_2072_96864

00925njm 22002777a 4500 dc Rodríguez Ardura, Inma author Meseguer Artola, Antoni author Purpose ¿ Mobile Facebook (m-Facebook) creates many business opportunities for brands and firms while increasingly drawing interest in scientific literature. However, research is scarce on the immersive experiences prompted by m-Facebook, and how these experiences facilitate users¿ engagement, their positive attitude towards Facebook and their continued use of it. The paper aims to discuss these issues. Design/methodology/approach ¿ This paper theoretically and empirically analyses m-Facebook users¿ immersive experiences, along with their affective and behavioural effects. Findings ¿ The results reveal the important role of imagery, presence and flow in the context of m-Facebook; the interplay between these three immersive phenomena; and the influence the user¿s optimum stimulation level has on them. Originality/value ¿ The investigation offers a foundation for understanding users¿ immersive experiences on m-Facebook, and informs practitioners who aim to enhance users¿ engagement with, attitude towards, and continued use of m-Facebook content. 0959-3845 Rodriguez, I.;Meseguer, A..(2018). "Immersive experiences on m-Facebook, and their affective and behavioural effects". Information Technology and People. ISSN:0959-3845. http://hdl.handle.net/10609/85665 OSL Imagery Presence Flow Social networking site Facebook SNS redes sociales Flujo Presencia Immersive experiences on m-Facebook, and their affective and behavioural effects