2026-04-18T05:48:57Zhttps://recercat.cat/oai/request

oai:recercat.cat:20.500.12328/50472025-10-02T22:58:48Zcom_2072_67741col_2072_484352

00925njm 22002777a 4500 dc Hendrayati, Heny author Marimon, Frederic author Hwang, Wu-Yuin author Yuliawati, Tia author Susanto, Perengki author Rahmiati, Rahmiati author 2025 As a country with high numbers of female entrepreneurs, Indonesia acknowledges that entrepreneurial orientation and marketing orientation are two critical factors that can influence the market performance of a business. This research explores the impact of these two orientations on market performance. To add contribution to this line of research, we incorporate value creation and customer relationship management as mediating variables in their relationship with market performance of MSMEs in West Java, Indonesia. Our questionnaire was distributed to 200 female MSME owners in West Java, Indonesia. We analyzed the data using path analysis with LISREL as an assisting tool. The result suggests that firms with high levels of entrepreneurial orientation tend to achieve superior market performance due to their willingness to take risks and seize new opportunities. Entrepreneurial firms are often more innovative and quick to respond to changes in the market, giving them a competitive advantage over their rivals. Firms that are market-oriented focus on understanding and meeting the needs of their customers, which can lead to higher sales and profitability in the long run. Hendrayati, Heny; Marimon, Frederic; Hwang, Wu-Yuin [et al.]. Customer relationship management and value creation as key mediators of female-owned MSMEs’ market performance. Journal of Innovation and Entrepreneurship, 2025, 14, 69. Disponible en: <https://innovation-entrepreneurship.springeropen.com/articles/10.1186/s13731-025-00520-w>. Fecha de acceso: 30 sep. 2025. DOI: 10.1186/s13731-025-00520-w 2192-5372 http://hdl.handle.net/20.500.12328/5047 https://dx.doi.org/10.1186/s13731-025-00520-w Orientació emprenedora Orientació al mercat Creació de valor Rendiment del mercat Orientación empresarial Orientación al mercado Creación de valor Rendimiento del mercado Entrepreneurial orientation Market orientation Value creation Market performance Customer relationship management and value creation as key mediators of female-owned MSMEs’ market performance