2026-04-14T02:55:35Zhttps://recercat.cat/oai/requestoai:recercat.cat:20.500.12328/16042025-05-20T00:02:40Zcom_2072_67741col_2072_484352
RECERCAT
author
Pradana, Mahir
author
Huertas-Garcia, Ruben
author
Marimon, Frederic
2025-05-20T00:02:40Z
2025-05-20T00:02:40Z
2020
Pradana, Mahir; Huertas-García, Rubén; Marimon Viadiu, Frederic. Spanish muslims’ halal food purchase intention. International Food and Agribusiness Management Review, 2020, 23(2), p. 189-201. Disponible en: <https://www.wageningenacademic.com/doi/10.22434/IFAMR2019.0200>. Fecha de acceso: 27 jun. 2020. DOI: 10.22434/IFAMR2019.0200
1559-2448
http://hdl.handle.net/20.500.12328/1604
http://dx.doi.org/10.22434/IFAMR2019.0200
The purpose of this paper is to investigate the factors that influence purchase intention of halal food among spanish muslim consumers. Data were obtained from a survey of 228 consumers living in various regions of Spain, then analyzed using the partial least squares technique. Our results showed that product awareness
does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers’ attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food.
eng
Open access: https://creativecommons.org/licenses/by-nc-sa/4.0/
Alimentació
Consumidors -- Conducta
Màrqueting
Religió
Alimentación
Consumidores -- Conducta
Marketing
Religión
Food
Consumer behavior
Marketing
Religion
Spanish muslims’ halal food purchase intention
info:eu-repo/semantics/article