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oai:recercat.cat:20.500.12328/16042025-05-20T00:02:40Zcom_2072_67741col_2072_484352

00925njm 22002777a 4500 dc Pradana, Mahir author Huertas-Garcia, Ruben author Marimon, Frederic author 2020 The purpose of this paper is to investigate the factors that influence purchase intention of halal food among spanish muslim consumers. Data were obtained from a survey of 228 consumers living in various regions of Spain, then analyzed using the partial least squares technique. Our results showed that product awareness does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers’ attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food. Pradana, Mahir; Huertas-García, Rubén; Marimon Viadiu, Frederic. Spanish muslims’ halal food purchase intention. International Food and Agribusiness Management Review, 2020, 23(2), p. 189-201. Disponible en: <https://www.wageningenacademic.com/doi/10.22434/IFAMR2019.0200>. Fecha de acceso: 27 jun. 2020. DOI: 10.22434/IFAMR2019.0200 1559-2448 http://hdl.handle.net/20.500.12328/1604 http://dx.doi.org/10.22434/IFAMR2019.0200 Alimentació Consumidors -- Conducta Màrqueting Religió Alimentación Consumidores -- Conducta Marketing Religión Food Consumer behavior Marketing Religion Spanish muslims’ halal food purchase intention