2026-04-18T07:26:55Zhttps://recercat.cat/oai/requestoai:recercat.cat:20.500.12327/6822025-10-22T11:11:13Zcom_2072_4428com_2072_4427col_2072_487898
RECERCAT
author
Banovic, Marija
author
Reinders, Machiel J.
author
Claret, Anna
author
Guerrero, Luis
author
Krystallis, Athanasios
other
Indústries Alimentàries
group
Qualitat i Tecnologia Alimentària
2025-10-22T11:11:13Z
2025-10-22T11:11:13Z
2019-05-16
Banovic, M., Reinders, M. J., Claret, A., Guerrero, L. and Krystallis, A. Banovic, Marija, Machiel J. Reinders, Anna Claret, Luis Guerrero, and Athanasios Krystallis. 2019. "“One Fish, Two Fish, Red Fish, Blue Fish”: How Ethical Beliefs Influence Consumer Perceptions Of “Blue” Aquaculture Products?". Food Quality And Preference 77: 147-158. Elsevier BV. doi:10.1016/j.foodqual.2019.05.013.
0950-3293
http://hdl.handle.net/20.500.12327/682
https://doi.org/10.1016/j.foodqual.2019.05.013
Respecting ethical beliefs of consumers is an important precondition for food manufacturers in their attempt to improve their positioning in the European food market. Based on a cross-cultural survey of 2511 European participants, this research demonstrates how ethical beliefs affect consumer perceptions of “blue” (i.e. environmentally friendly) aquaculture products. The study further emphasises that the positive effect of ethical beliefs on purchase intention operates via an indirect route mediated by consumers’ trust in a product category. Consumer involvement has limited moderation effect on the above relationships. To expand its “blue” business, a key policy recommendation to aquaculture product manufacturers and policy makers is to urge stable and reliable standards of control in environmentally responsible aquaculture production so that consumers can rely on the information source and increase their trust in aquaculture products.
eng
Attribution-NonCommercial-NoDerivatives 4.0 International
"One Fish, Two Fish, Red Fish, Blue Fish”: How ethical beliefs influence consumer perceptions of “blue” aquaculture products?
info:eu-repo/semantics/article