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oai:recercat.cat:20.500.12327/5862025-10-22T11:05:05Zcom_2072_4428com_2072_4427col_2072_487898

00925njm 22002777a 4500 dc Kallas, Z. author Varela, E. author Čandek-Potokar, M. author Pugliese, C. author Cerjak, M. author Tomažin, U. author Karolyi, D. author Aquilani, C. author Vitale, M. author Gil, J.M. author 2019-04-11 The EU is supporting measures that stimulate enhanced value-added products in order to conserve local and threatened livestock breeds. Several Traditional Pork Products (TPP) and Innovative Traditional Pork Products (ITPP) with health innovations from four untapped pig breeds in Spain (Porc Negre Mallorquí), Croatia (Turopolje), Italy (Cinta Senese) and Slovenia (Krškopolje) were analysed. Consumers' “Non-hypothetical” willingness to pay (WTP) and hedonic evaluation were investigated. An integrated experimental approach using two Non-Hypothetical Discrete Choice Experiment (NH-DCE) was carried out before and after a hedonic evaluation test. Results showed that the health innovative products (ITPP) received similar and even lower WTP than the “control” products (TPP) from the untapped pig breeds. The TPP outperformed products enriched with healthy ingredients or with reduced undesirable compounds. The potential demand for traditional and “unaltered” product from the rustic pig breeds could contribute to their conservation. A market niche exists, where consumers appreciate these high-quality products and where no “add-ons” are required to enhance their uptake. Kallas, Z., E. Varela, M. Čandek-Potokar, C. Pugliese, M. Cerjak, U. Tomažin, D. Karolyi, C. Aquilani, M. Vitale, and J.M. Gil. 2019. "Can Innovations In Traditional Pork Products Help Thriving EU Untapped Pig Breeds? A Non-Hypothetical Discrete Choice Experiment With Hedonic Evaluation". Meat Science 154: 75-85. Elsevier BV. doi:10.1016/j.meatsci.2019.04.011. 0309-1740 http://hdl.handle.net/20.500.12327/586 https://doi.org/10.1016/j.meatsci.2019.04.011 Can innovations in traditional pork products help thriving EU untapped pig breeds? A non-hypothetical discrete choice experiment with hedonic evaluation