2026-04-14T03:16:52Zhttps://recercat.cat/oai/requestoai:recercat.cat:20.500.12327/1812025-10-22T11:27:16Zcom_2072_4428com_2072_4427col_2072_487898
RECERCAT
author
Escobar, Cristina
author
Kallas, Zein
author
Gil, José M.
group
Economia Agroalimentària
2025-10-22T11:27:16Z
2025-10-22T11:27:16Z
2018-01-01
Escobar, Cristina, Zein Kallas, José M. Gil, (2018) "Consumers’ wine preferences in a changing scenario", British Food Journal, Vol. 120 Issue: 1, pp.18-32, https://doi.org/10.1108/BFJ-02-2017-0070.
0007-070X
http://hdl.handle.net/20.500.12327/181
https://doi.org/10.1108/BFJ-02-2017-0070
Purpose:
Important socioeconomic changes have been undergone due to the international economic crisis.
In Catalonia (Spain), political changes towards independentism also occurred within the same period.
In our research we have explored the consumers’ wine preferences in Catalonia in two different
scenarios. In particular, we have focused our interest in those preferences regarding the regional origin
of the wine.
Design/methodology/approach:
Data was elicited from two identical Discrete Choice Experiments performed in two times: before
(2008) and during the economic crisis (2010) in Catalonia, Spain.
Findings:
The results imply that the external common circumstances may have had a homogenising
influence in consumer choices by decreasing the level of randomness of consumers’ selection.
Consumers’ preferences for a Catalan origin were enhanced during the crisis, while price became the
most important attribute.
Research limitations:
Ideally, the participants involved in both experiments would have been the same. Unfortunately,
this was not possible to maintain and it is one of the limitations of this study. We are also aware that
other non-controlled variables may have also played a role and the conclusions that are driven should
be taken carefully.
Originality/value:
This paper contributes to the literature of the Discrete Choice Modelling (DCM) using the
recently developed Generalised Multinomial Logit Model (GMNL). To our knowledge this is the first
application in the literature of wine preferences to measure the impact of the contextual changes
(economic and political) in Catalonia (Spain)
eng
Copyright © 2018, Emerald Publishing
Consumers’ wine preferences in a changing scenario
info:eu-repo/semantics/article