2026-04-17T00:59:11Zhttps://recercat.cat/oai/requestoai:recercat.cat:10256/192462024-06-18T11:26:56Zcom_2072_452955com_2072_2054col_2072_453082
RECERCAT
author
Zerva, Konstantina
2024-06-18T11:26:56Z
2024-06-18T11:26:56Z
2020
http://hdl.handle.net/10256/19246
The beginning of 2020 has been marked by the COVID-19 pandemic and its socio-economical effect at a global scale. One of the most negatively influenced sectors is tourism since in a time of limited mobility and lock downs, seems unable to continue producing and offering most of its products and services. Traditional marketing is put aside by the need of two particular types of marketing, that is, social marketing and lateral marketing, which call for the behavioral change of the consumer side, and the creative reaction of the production side, respectively. This essay tries to highlight the importance of these strategies in times of crisis
Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess
Tourism and COVID-19: Social and Lateral marketing to the rescue
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion peer-reviewed