2026-04-17T00:46:43Zhttps://recercat.cat/oai/request

oai:recercat.cat:10256/192462024-06-18T11:26:56Zcom_2072_452955com_2072_2054col_2072_453082

00925njm 22002777a 4500 dc Zerva, Konstantina author 2020 The beginning of 2020 has been marked by the COVID-19 pandemic and its socio-economical effect at a global scale. One of the most negatively influenced sectors is tourism since in a time of limited mobility and lock downs, seems unable to continue producing and offering most of its products and services. Traditional marketing is put aside by the need of two particular types of marketing, that is, social marketing and lateral marketing, which call for the behavioral change of the consumer side, and the creative reaction of the production side, respectively. This essay tries to highlight the importance of these strategies in times of crisis http://hdl.handle.net/10256/19246 Tourism and COVID-19: Social and Lateral marketing to the rescue