2026-04-19T11:39:55Zhttps://recercat.cat/oai/request

oai:recercat.cat:10230/614122025-12-19T20:29:24Zcom_2072_6col_2072_452954

00925njm 22002777a 4500 dc Rossinyol Boladeres, Anna author Vizuete Hernández, Adrián author 2024-10-15T12:06:23Z 2024-10-15T12:06:23Z 2024 Treball de Fi de Grau en Administració i Direcció d'Empreses. Curs 2023-2024 Tutors: María Gundín Castro i Oriol Amat Salas This paper investigates the financial effects of the COVID crisis on the luxury fashion industry. The methodology used is a number of ratios and financial data studied from the financial statements of eleven companies in the sector. The results are compared with the data of four other industries: mass-apparel fashion, energy, food and pharmaceutical. The investigation unveiled the challenges luxury fashion faced during the 2020 crisis but recovered in around a year, and that the more luxurious a company is, the less affected it was. The comparison then revealed many similarities in financial behaviour with the mass-apparel fashion industry, and concluded that both fashion sectors behaved cyclically, and the others, countercyclically. This research contributes to the financial and numerical analysis of luxury fashion during COVID, a subject with limited in-depth research so far. It also proposes that future studies research the long-term effects of the pandemic crisis on the sector. Treball de fi de grau – Curs 2023-2024 Luxe -- Aspectes econòmics COVID-19 (Malaltia) -- Aspectes econòmics Accessible COVID-19 crisis Cyclical Financial performance Inaccessible Intermediate Luxury fashion Ratios Recovery The devil wears Prada: a study of the Impact of COVID-19 on the financial statements of luxury fashion companies