2026-04-17T06:09:02Zhttps://recercat.cat/oai/requestoai:recercat.cat:10230/592332025-12-26T11:23:54Zcom_2072_6col_2072_452952
RECERCAT
author
Amore, Mario Daniele
author
Epure, Mircea
author
Garofalo, Orsola
2024-02-23T07:44:29Z2024-02-23T07:44:29Z2023
Choosing the right company name is challenging and may have major consequences for firm prospects. Drawing on the strategic conformity literature, we investigate the implications of “nonconforming” company names, i.e. foreign sounding and family-unrelated, for family firms’ performance. Consistent with the idea that such names endow the business with greater visibility and recognition, we find that nonconforming names are positively associated with financial performance. This association is stronger when the firm operates in an industry with a low share of nonconforming peers and a high share of eponymous peers, in a crowded product class, and is smaller than industry peers. Collectively, our analysis provides new evidence on the strategic implications of company names.Epure acknowledges the support from the Spanish Government through the grants PID2020-115660GB-I00/MICIN/AEI/10.13039/501100011033 and CEX2019-000915-S; as well as from the Serra Húnter program. Usual disclaimers apply.
© 2023 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). https://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess
Organizational identity
Company names
Family firms
Performance
Organizational identity and performance: an inquiry into nonconforming company names
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion