2026-04-17T12:49:04Zhttps://recercat.cat/oai/request

oai:recercat.cat:10230/592332025-12-26T11:23:54Zcom_2072_6col_2072_452952

00925njm 22002777a 4500 dc Amore, Mario Daniele author Epure, Mircea author Garofalo, Orsola author 2024-02-23T07:44:29Z 2024-02-23T07:44:29Z 2023 Choosing the right company name is challenging and may have major consequences for firm prospects. Drawing on the strategic conformity literature, we investigate the implications of “nonconforming” company names, i.e. foreign sounding and family-unrelated, for family firms’ performance. Consistent with the idea that such names endow the business with greater visibility and recognition, we find that nonconforming names are positively associated with financial performance. This association is stronger when the firm operates in an industry with a low share of nonconforming peers and a high share of eponymous peers, in a crowded product class, and is smaller than industry peers. Collectively, our analysis provides new evidence on the strategic implications of company names. Epure acknowledges the support from the Spanish Government through the grants PID2020-115660GB-I00/MICIN/AEI/10.13039/501100011033 and CEX2019-000915-S; as well as from the Serra Húnter program. Usual disclaimers apply. Organizational identity Company names Family firms Performance Organizational identity and performance: an inquiry into nonconforming company names