2026-04-14T07:58:51Zhttps://recercat.cat/oai/request

oai:recercat.cat:10230/523942025-12-17T20:24:23Zcom_2072_6col_2072_452954

00925njm 22002777a 4500 dc Klein, Carla author 2022-02-02T14:03:16Z 2022-02-02T14:03:16Z 2021 Tutora: Maria Pilar Medina-Bravo Treball de fi de Màster en Estudis Internacionals sobre Mitjans, Poder i Diversitat Menstruation is a biological process that affects half of humanity – most of them women. However, menstruation is more than just a physiological phenomenon, as it is linked to social constructions and norms. Dominant menstrual narratives, including menstrual stigmas and taboos, are constantly (re)produced and reinforced by (mediated) representations, depicting menstruation as shameful, disgusting and something that should be hidden. Based on relevant literature and empirical findings, this research paper analyses the discourse surrounding the menstrual hygiene product ‘pinky gloves’. Through a qualitative content analysis of German newspaper articles the dominant menstrual narratives: stigmatization, medicalization, and commercialization haven been detected within the considered discourse. Menstrual taboos, including both communication and activity taboos, are further highlighted within the presented sample. By rather criticizing than reproducing menstrual stigmas and taboos the coverage addressing the ‘pinky-gloves’, is disrupting the dominant menstrual discourse, intending to normalize the stigmatized condition of menstruation. Menstruation menstrual narratives menstrual stigma and taboos qualitative content analysis public discourse case study Menstrual narratives in the German public discourse: ‘Pinky Gloves’ – A case study