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                  <mods:namePart>Yang, Jinyu</mods:namePart>
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                  <mods:namePart>García Pérez, María</mods:namePart>
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                  <mods:namePart>Bouzid, Nahid</mods:namePart>
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                  <mods:namePart>Madroñal Colomé, Nuria</mods:namePart>
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                  <mods:dateIssued encoding="iso8601">2021-01-26T17:40:14Z2021-01-26T17:40:14Z2020</mods:dateIssued>
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               <mods:abstract>Master&amp;apos;s Degree in Accounting and Financial Management-Specialisation in International&#xd;
Finance and Accounting (UPF Barcelona School of Management). Curs 2019-2020Mentor: Llorenç BagurThe main purpose of this project is to take a closer look at the performance of the company&#xd;
Procter &amp;amp; Gamble and specifically the pink tax influence on one of their most recognised&#xd;
brands, Gillette. Our purpose will be to investigate, by analysing Gillette’s financial&#xd;
statements from the fiscal years 2018 and 2019, if the company would be capable of&#xd;
increasing their value without the use of the pink tax. We will do so by developing an analysis&#xd;
method through which we will elaborate different hypothesis that will help us learn the&#xd;
effects of costs and price changes on Gillette’s financial statements. This would allow other&#xd;
companies to put this methodology into practice by adapting the system to their particular&#xd;
circumstances. This will be critical for the development of this dissertation and our ambition&#xd;
to prove our target: abolishing the pink tax is good for business.</mods:abstract>
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                  <mods:topic>Treball de fi de màster – Curs 2019-2020</mods:topic>
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                  <mods:topic>Pink tax</mods:topic>
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                  <mods:topic>Scientific method</mods:topic>
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               <mods:subject>
                  <mods:topic>Gender-based pricing</mods:topic>
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               <mods:subject>
                  <mods:topic>Discrimination</mods:topic>
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                  <mods:title>Bye bye pink tax: The Gillette case study</mods:title>
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