2026-04-13T03:57:31Zhttps://recercat.cat/oai/requestoai:recercat.cat:10230/372612025-12-20T20:24:13Zcom_2072_6col_2072_452954
RECERCAT
author
Carmona, Sandra
author
Lajara, Cinta
author
Torvà, Anna
author
Trobat, Maria
2019-05-22T10:22:57Z2019-05-22T10:22:57Z2019
Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2018-2019Tutor: Gert CornelissenThe role of commodification in different fields has been subject of several studies in the past. There is yet no evidence that the exposure to a commodified situation may undermine how comfortable people feel, in contrast to their perceived level of comfort in the same, non-commodified situation. Results suggest that a drop in comfort occurs when brands are used to commodify a meaningful experience. One possible explanation to this phenomenon could refer to the extrinsic motivation entailed by commodified experiences. In addition, evidence shows that this reduction is highly correlated with the level of affinity people have with brands and that it is presumably independent from their personality traits.
Atribución-NoComercial-SinDerivadas 3.0 España http://creativecommons.org/licenses/by-nc-nd/3.0/es/ info:eu-repo/semantics/openAccess
Treball de fi de grau – Curs 2018-2019
Consumidors – Preferències
Motivació (Màrqueting) – Investigació
Elecció de marca
Consum (Economia)
How the exposure to a commodified experience may undermine its perceived comfort
info:eu-repo/semantics/bachelorThesis