2026-04-19T11:03:35Zhttps://recercat.cat/oai/request

oai:recercat.cat:10230/256522025-12-19T22:59:55Zcom_2072_6col_2072_452952

Media ecology: exploring the metaphor to expand the theory Scolari, Carlos Alberto, 1963- Ecología de los medios Teoría de los medios Evolución Interface Hibridación Co-evolución Media ecology Evolution Interface Hybridization Coevolution Media theory This article introduces media ecology and reflects on its potential usefulness for gaining/nan understanding of the contemporary mutations of the media system. The first section/nmaps the origins of the field, specifically the development of the ecological metaphor. The/nsecond section explores the metaphor by including the concepts of evolution, interface, and/nhybridization in the media ecology discourse. The concept of evolution creates a theoretical/nframework for studying the history of media and suggests new concepts and questions about/nmedia extinction, survival, and coevolution. The concept of interface focuses on the media,/nsubject, and social interactions. Finally, the analysis of media hybridizations is basic for/nunderstanding the appearance of new media that combine different devices, languages, and/nfunctions. 2016-01-26T08:07:02Z 2016-01-26T08:07:02Z 2012 info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Communication Theory. 2012; 22(2): 204-225. © Wiley-Blackwell. The definitive version is available at www3.interscience.wiley.com info:eu-repo/semantics/openAccess Wiley-Blackwell