2026-04-18T06:13:39Zhttps://recercat.cat/oai/request

oai:recercat.cat:10230/126582025-12-25T20:00:36Zcom_2072_6col_2072_452954

00925njm 22002777a 4500 dc Craciun, Cristina author 2012-07-11T01:54:39Z 2012-07-11T01:54:39Z 2011-09-28 2012-07-10T07:27:36Z The core objective of this research process was to design an operational tool for place brand analysis. By modelling the emotional significance and the deeper-lying symbols associated to a specific place identity I expected to create a semiotic tool that could be applied, mutatis mutandis, on other similar place brands. As a field case study to develop the instrument, my choice of the research arena was Barcelona city, the capital of Catalonia Autonomous Community, Spain. Barcelona brand identity was approached in the line of the Chicago Urban Anthropology School. The research methods were designed according to the prescriptions of the urban anthropology, namely qualitative methods: in-depth interviews and discourse analysis. The final research outcome was a model summarizing a range of specific emotional values that support a place brand to position in the collective mindset and to assume a positively valued status and identity in the world order. Semiòtica -- Aspectes socials Màrqueting territorial Barcelona Symbolic meaning of local identity – A case study on Barcelona place brand representation