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Female stereotypes in household appliances advertising and their social role in Spain: the perpetuation of a no- longer-existing female condition
Lobo Costa, Camila
Universitat Pompeu Fabra. Departament de Comunicació; Jiménez Morales, Mònika
The following dissertation proposes a qualitative approach on the matter ofadvertising, society and construction of identity, based on the effect of householdappliances commercials in constructing female identity of Spanish women today.Conclusions will be drawn based on a juxtaposition of social background andadvertising content and on how Spanish women of today perceive the evolution offemale imagery depicted in advertisements. The aim is to demonstrate how muchcommercials mirrors society and how far it reinforces paradigms no longer existing
2010-12-29
Dones en la publicitat -- Espanya
Dones -- Espanya
Publicitat -- Electrodomèstics
Identitat sexual
Publicitat -- Aspectes socials
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