Strategic Management. Strategic Plan for SCHOTT Advanced Optics' entrance into the laser market

Home | About RECERCAT | Contact

Català | Castellano

All of RECERCAT

By Communities &
Collections By Defense Date By Authors By Titles By Subject

This Collection

By Defense Date By Authors By Titles By Subject

Statistics

View Statistics All RECERCAT

My RECERCAT

Other repositories directory

RECERCAT Home > Universitat Politècnica de Catalunya > Tesines i projectes i treballs de final de carrera > View document

To access the full text documents, please follow this link: http://hdl.handle.net/2099.1/9205

Title:	Strategic Management. Strategic Plan for SCHOTT Advanced Optics' entrance into the laser market
Author:	Laguna De Paco, Ignacio
Other authors:	Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses; Mas Machuca, Marta
Abstract:	The following pages contain a strategic recommendation for SCHOTT AG, a Germanbased multinational, to enter the market of optical materials and components for laser applications. The company, through its Business Unit “Advanced Materials” is currently successfully supplying optical materials and components made of glass to several markets. Is there a profitable opportunity for the company to join the Laser Market now? This Thesis’ aim is to answer that question by following a basic strategic process, which includes an external analysis based on the Five Forces Model, an application of the Resource-based Theory as a way to internally analyze the company and the construction of a first Strategic Plan as a formulation of the Strategy. Keywords:
Subject(s):	-Àrees temàtiques de la UPC::Economia i organització d'empreses::Microeconomia::Empreses -Àrees temàtiques de la UPC::Economia i organització d'empreses::Gestió i direcció -Business planning -capabilities -competitive advantage -five forces model -laser theory -market for optical materials and components -resource-based theory -resources and strategic management -Empreses -- Planificació
Rights:	Attribution-NonCommercial-NoDerivs 3.0 Spain http://creativecommons.org/licenses/by-nc-nd/3.0/es/
Document type:	Bachelor Thesis
Published by:	Universitat Politècnica de Catalunya
Share:

Show full item record

Accesibility | Legal note | Cookies Policy

Coordination

Supporters