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Are Americans' musical preferences more omnivores today?
López-Sintas, Jordi; Torres, Anna; Zerva, Konstantina
Universitat Pompeu Fabra. Departament d'Economia i Empresa
Although we found a general trend favouring the omnivorousness thesis, as soon as we adjusted it to a set of structural factors and consumers tastes it was clear that this was caused by elitist inclusive omnivores who had increased the scope of their tastes. In general, younger cohorts were becoming less omnivorous, nevertheless, they were also becoming more educated and had greater to higher levels of inc ome, making the youth moreomnivorous. As expected, upscale consumers set limits on their popular taste: musicalgenres, whose audiences had educational levels below the mean profile were less preferredby upscale respondents. In spite of this, as time passed, some popular brows gained socialstatus.
04-10-2006
Management and Organization Studies
Statistics, Econometrics and Quantitative Methods
symbolic consumer research
musical tastes
omnivorousness
correspondence analysis of matched matrices
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