dc.contributor |
Universitat Ramon Llull. La Salle |
dc.contributor.author |
Giones Valls, Ferran |
dc.contributor.author |
Balladares, Gabriela |
dc.contributor.author |
Miralles, Francesc (Miralles i Torner) |
dc.contributor.author |
Riu, David |
dc.date.accessioned |
2016-06-22T08:46:37Z |
dc.date.available |
2016-06-22T08:46:37Z |
dc.date.created |
2015-08 |
dc.date.issued |
2015-08 |
dc.identifier.uri |
http://hdl.handle.net/2072/263831 |
dc.format.extent |
4 p. |
dc.language.iso |
eng |
dc.publisher |
Global Research Symposium on Marketing and Entrepreneurship (GRSME), Chicago, U.S.A., 12-14th August |
dc.rights |
L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons: http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
dc.source |
RECERCAT (Dipòsit de la Recerca de Catalunya) |
dc.subject.other |
Emprenedoria -- Innovacions tecnològiques |
dc.title |
When less is more? Resources richness influence on the value creation strategies for new technology-based ventures |
dc.type |
info:eu-repo/semantics/conferenceObject |
dc.subject.udc |
65 - Gestió i organització. Administració i direcció d'empreses. Publicitat. Relacions públiques. Mitjans de comunicació de masses |
dc.embargo.terms |
cap |
dc.identifier.doi |
10.13140/RG.2.1.1912.6486 |
dc.rights.accessLevel |
info:eu-repo/semantics/openAccess |
dc.description.abstract |
This article studies whether resource positions have an influence in the early value creation efforts of technology-based ventures. We complement the resource-based view expectation on the positive effects of holding unique resources, with demand-side views such as adopting a pull or push technology-market strategy. We use a sample from a longitudinal dataset (Kauffman Firm Survey) to test our hypotheses. The results show that technological resources alone do not positively influence on value creation, and that marketing resources could potentially have a stronger impact on value creation for new technology-based ventures in dynamic technology markets. |