Use this identifier to quote or link this document: http://hdl.handle.net/2072/263831

When less is more? Resources richness influence on the value creation strategies for new technology-based ventures
Giones Valls, Ferran
Balladares, Gabriela; Miralles, Francesc (Miralles i Torner); Riu, David
This article studies whether resource positions have an influence in the early value creation efforts of technology-based ventures. We complement the resource-based view expectation on the positive effects of holding unique resources, with demand-side views such as adopting a pull or push technology-market strategy. We use a sample from a longitudinal dataset (Kauffman Firm Survey) to test our hypotheses. The results show that technological resources alone do not positively influence on value creation, and that marketing resources could potentially have a stronger impact on value creation for new technology-based ventures in dynamic technology markets.
2015-08
65 - Gestió i organització. Administració i direcció d'empreses. Publicitat. Relacions públiques. Mitjans de comunicació de masses
Emprenedoria -- Innovacions tecnològiques
L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons: http://creativecommons.org/licenses/by-nc-nd/3.0/es/
4 p.
Article
info:eu-repo/semantics/publishedVersion
10.13140/RG.2.1.1912.6486
Global Research Symposium on Marketing and Entrepreneurship (GRSME), Chicago, U.S.A., 12-14th August
         

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