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The incidence of incentives for t-commerce acceptance: improving television as a distribution channel
Arroyo Cañada, Francisco Javier; Gil Lafuente, Jaime
Universitat de Barcelona
Televisió interactiva
Televisió digital
Comerç electrònic
Conducta dels consumidors
Interactive television
Digital television
Electronic commerce
Consumer behaviour
(c) Emerald, 2016
Article
info:eu-repo/semantics/acceptedVersion
Emerald
         

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