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dc.contributor | Universitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia |
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dc.contributor.author | Faiçal, Akaichi |
dc.contributor.author | Nayga, Rodolfo M. |
dc.contributor.author | Gil Roig, José María |
dc.date | 2015-12-01 |
dc.identifier.citation | Faiçal, A.; Nayga, R.; Gil, J.M. Effect of price-discount distribution in multi-unit price promotions on consumers' willingness to pay, sales value, and retailers' revenue. "Agribusiness (New York, N.Y.)", 01 Desembre 2015, vol. 31, núm. 1, p. 14-32. |
dc.identifier.citation | 0742-4477 |
dc.identifier.citation | 10.1002/agr.21389 |
dc.identifier.uri | http://hdl.handle.net/2117/27890 |
dc.language.iso | eng |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 Spain |
dc.rights | info:eu-repo/semantics/openAccess |
dc.rights | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
dc.subject | Àrees temàtiques de la UPC::Enginyeria agroalimentària::Aspectes econòmics |
dc.subject | Consumers' preferences |
dc.subject | EXPERIMENTAL AUCTIONS |
dc.subject | DECISION-MAKING |
dc.subject | PERCEPTIONS |
dc.subject | MODEL |
dc.subject | ADVERTISEMENTS |
dc.subject | SEGMENTATION |
dc.subject | INTENTIONS |
dc.subject | PRODUCTS |
dc.subject | IMPACT |
dc.subject | COUPON |
dc.subject | Consumidors -- Conducta |
dc.title | Effect of price-discount distribution in multi-unit price promotions on consumers' willingness to pay, sales value, and retailers' revenue |
dc.type | info:eu-repo/semantics/publishedVersion |
dc.type | info:eu-repo/semantics/article |
dc.description.abstract |