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Title: | Un método para analizar la reputación online de la marca basado en un índice de verosimilitud |
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Author: | Arroyo Cañada, Francisco Javier; Gil Lafuente, Jaime |
Other authors: | Universitat de Barcelona |
Abstract: | |
Subject(s): | -Productes de marca -Educació superior -Metodologia -Reputació en línia -Opinió pública -Brand name products -Higher education -Methodology -Reputation management -Public opinion |
Rights: | cc-by-nc-nd (c) Arroyo Cañada, Francisco Javier et al., 2013
http://creativecommons.org/licenses/by-nc-nd/3.0/es |
Document type: | Article Article - Published version |
Published by: | ASEPUMA |
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