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Title: | Expanding the customer relationship management scope to the non-profit organizations: an analysis focused on the e-university domain |
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Author: | Daradoumis Haralabus, Atanasi; Faulin Fajardo, Francisco Javier; Juan Pérez, Ángel Alejandro; Martínez, F. José; Rodríguez Ardura, Inma; Xhafa, Fatos |
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Abstract: | |
Subject(s): | -Customer services -Educational technology -Education, Higher -- Computer-assisted instruction -Universities and colleges -- Marketing -Web-based instruction -Serveis d'atenció al client -Tecnologia educativa -Internet en l'ensenyament universitari -Ensenyament virtual -Universitats -- Màrqueting -Servicios de atención al cliente -Tecnología educativa -Internet en la enseñanza universitaria -Enseñanza virtual -Universidades -- Marketing |
Rights: | The original publication is available at http://www.iadis.net/dl/Search_list_open.asp?code=4617 |
Document type: | Conference Object |
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