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Expanding the Customer Relationship Management scope to the non-profit organizations : an analysis focused on the e-university domain
Daradoumis Haralabus, Atanasi; Faulin, Javier; Juan Pérez, Ángel Alejandro; Martínez, F. José; Rodríguez Ardura, Inma; Xhafa, Fatos
Customer services
Educational technology
Education, Higher -- Computer-assisted instruction
Universities and colleges -- Marketing
Web-based instruction
Serveis d'atenció al client
Tecnologia educativa
Internet en l'ensenyament universitari
Ensenyament virtual
Universitats -- Màrqueting
Servicios de atención al cliente
Tecnología educativa
Internet en la enseñanza universitaria
Enseñanza virtual
Universidades -- Marketing
The original publication is available at http://www.iadis.net/dl/Search_list_open.asp?code=4617
Conference lecture
         

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